Canva Adds “Craft” AI Image Generator With Text Editing Features


TL;DR

  • New Model: Canva’s Craft image generator is available worldwide through its Dream Lab tool, with planning aimed at better text and layout control.
  • Editable Designs: Magic Layers can convert Craft images into editable text and objects, and also accepts pictures from rival generators.
  • Developer Preview: Craft’s API lets software create images, but apps using this preview interface cannot pass Canva’s public-app review.

Canva has released Craft, an AI image generator intended to give people making posters, social graphics and presentations more control over text and layout. The company says it trained the model using millions of human-made design templates, teaching it how words and visual elements fit together.

The model was built by Canva Research, the design software company’s in-house AI lab. Researchers from Leonardo.Ai, the image-generation company Canva acquired in 2024, contributed to Craft.

Dream Lab launched in October 2024 using Leonardo’s Phoenix AI model, with image generation, visual guidance from uploaded content and options to refine results before adding them to a Canva design.

Craft scores fourth on the DesignArena leaderboard for AI image generation. The service ranks models using community preferences between paired outputs.

Planning the Image, Then Editing the Result

Craft splits generation between two models. The first interprets the prompt and writes a composition plan specifying the elements, their positions and relative sizes, their visual prominence, and any required text. The second turns that plan into an image. Canva credits this approach with more accurate lettering and object placement, and finer control over changes to individual elements.

Craft generates images at up to 2K resolution. Within Canva, users can choose from more than 30 aspect ratios, meaning the proportions between an image’s width and height, or enter their own. Craft can render text in 55 languages.